Partner: Paula Scher
Team: Kirstin Huber, Yansong Yang, Olivia Ray

Every year the branding for the Atlantic Theater Company is refreshed for the new season of programming, building on the visual identity originally created by Pentagram.

This season’s design features a sepia monochrome treatment with blurred edges for the images. The spreads of the promotional mailer give each production its own mini-poster, with strong typography set in the brand font Tungsten.