Partner: Paula Scher
Team: Bruno Bergallo, Yansong Yang, JungIn You, Jack Roizental, Olivia Ray

Blue Nun is a German wine brand with a rich, flamboyant history. Originally launched in 1921, the brand’s affordable prices and clever approach toward mass appeal marketing quickly made it a trendy staple among wine drinkers and partygoers.

The original label image depicted 18th century nuns picking grapes in a vineyard, but for the anniversary, the design team wanted to capture the lively, indulgent spirit of the Roaring Twenties decade that birthed the brand, so they opted to give the nun a complete makeover. The new label features a saucy, glamorous portrait of a blushing nun inspired by the French 20th century designer and Art Deco artist Erté.